1 in 10 of us will suffer some kind of mental health problem in our lifetime. Challenging prejudice, changing minds and encouraging support was our objective. Pebbles don’t come to rest in the place you want if you don’t disrupt them first. Attitudes to mental problems are still shrouded in taboo, disguised in popular humour and often swept under the carpet. In this poster campaign, we used language to disrupt, stats to take note of and graphics to arrest.