The National Arboretum at Westonbirt is a hugely popular attraction with many visitors coming in the Autumn. And no wonder with such fabulous colours. Thing is, it is also stunning in the springtime too when relatively few people visit. We were briefed to originate a campaign which tackled this problem and encourage visitors to come during the spring months. The campaign is channelled through social and traditional media including bus backs, street liners and roadside hoardings.