Brand now has to be considered a fundamental part of business strategy. For success, an organisation needs to have a clear purpose articulated clearly across every aspect of the business. Good design brings clarity, creates differentiation, fosters loyalty and influences decision making. Thus, increasing sales with greater margins, attracting and retaining talent and importantly adding equity to the brand.
Strong brands always have a clear and relevant core idea and purpose. Sometimes existing brands become out of date or dulled from a changing commercial landscape and need refreshing. Usually there’s a visual manifestation of this change underpinned by a strategic refocussing.
Brands are sometimes created from scratch which offers huge potential and is exciting but, by definition, start at the very beginning.
We do both, brand origination and brand refreshes. We help with strategy, brand identity and creation of the visual language; the visual manifestation of a brand from the logo marque and colours, to layout and typography. It should convey the ethos, values and aspiration of an organisation and is the personality of a product, service, place or individual. It communicates its relationship with the world around it. A coherent visual identity underpinned by a considered brand strategy reaps real and tangible rewards.