Producer and product, tangible and of the ether.
Identity is the visual manifestation of a brand from the marque and language to colours, layout and typography. It conveys the ethos, values and aspiration of an organisation and is the personality of a product, service, place or individual. It communicates its relationship with the world around it.
A fine logo is often at the heart of an organisation’s visual identity, capturing the essence of the brand. Brand design should be distinctive, relevant and charismatic. A coherent visual identity underpinned by a considered brand strategy reaps real and tangible rewards.