One of many National Trust property identity projects we have been asked to create. Increasingly properties and places require a distinct style that sits within the over-arching National Trust brand structure.
The identity has to reinforce the main brand while espousing a recognisable look and feel sympathetic to the property.
We have taken the inspiration for the created motifs from a range of existing decorative elements including furniture, wall coverings, iron work and garden structure. Furthermore, we encourage our audience to discover where the patterns have been taken from. We also created an identity manual to help achieve a consistently applied visual language.