Occasionally, a client will have an identity marque they have lived with for years. It’s okay, but not really fit for purpose anymore or working as hard as it should. It may have been mangled over the years and nobody really knows how to use it properly.
This was such an instance. We took the essence of the original marque and, with loads of attention to detail, crafting, refining, nudging and massaging we turned the marque into something that espouses the values and virtues of this great Bath manufacturer. This along with clear and robust visual identity guidelines we created ensures further decades of productive life.