Chippenham – a new brand programme

A new brand for Chippenham – but not a complete corporate turnaround. It's very important for the success of any brand programme for the Chief Exec. to have a clear...

Posted by Ice House Design

Scamps – ideas realised

Some people are better at visualising ideas than others. Let's get that out of the way. In rare cases even, designers / art directors  virtually have to complete the pr...

Posted by Ice House Design

Advertising; making a meaningful connection

Advertising that makes human contact, builds relationships between audience and product. Creative copywriting can play a big part in this process. These days we rarely see ads with several paragraphs ...

Posted by Ice House Design

The value of brand consistency

Adherence to brand guidelines enables the execution of the visual language to be applied consistently. But, what are the advantages to rigorous brand consistency? Brand recognition. Outward bran...

Posted by Ice House Design

Brand guidelines

Every visual identity development project should have a set of accompanying brand guidelines but are they really very useful? They may make the designers flush with pride but are they just digital dus...

Posted by Ice House Design

The brand identity process

Good branding is only possible if it's true. If the organisation live it, practise and it's part of their core. Projecting something different from the reality doesn't work.  It's incumbent on a bran...

Posted by Ice House Design