So much school design, advertising and promotional material can look very similar. Not so with Monkton pre-prep in Bath. This advertising campaign is based around the concept ‘Once upon a time…’. A clear cue for flourishing imaginations and promising stories. Monkton pre-prep gives kids, from two and up, the space to use their imagination. Ad campaign specific photography and illustration make the initiative fresh, original creating advertising with clear cut through for prospective parents in Bath. The best possible start.