True, often the target audience for business to business communications tend to be quite nuts and bolts’y. That said, and unless they are robots, they will still go through the same cognitive processes we all do when making the necessary judgments on a particular company. And that means an emotional response to the collateral and its design. Sure, the likelihood is you may not have a double page spread dedicated to an ethereal lifestyle shot but, as much care and thought should go into the design of a product catalogue as with a press ad. After all, this is an important part of the brand.
Ice House Design create product catalogues, trade flyers and display panels – each designed with care, thought and craft.