The concept of branding can sometimes sit uneasily with the third sector. Often because the language is overly wrapped up in the commercial vernacular. However, almost without exception, all understand the financial imperatives and the need for clear messaging and a strong visual identity. Still, that’s not necessarily a brand. Stakeholders, supporters and potential members alike must have a perception of the organisation which represents its attitudes, beliefs, values and ambitions. The strategic positioning of the organisation must be in step with these virtues.
Brand positioning, visual identity and graphic design. Design of annual reviews and annual reports. Websites and electronic newsletters. Brochures, campaign design and exhibition graphics. Each piece working hard to communicate the brand essence helping ambitions organisations fulfill their potential.