How can schools have a strong brand identity that is relevant and competitive whilst still staying true to its origins? The answer is surprisingly straight-forward. A good brand identity should be intrinsically linked to the brands core principle. Outward consistency is only properly achieved if it is the manifestation of inward consistency and clarity. The brand identity makes the organisation’s core principle and strategy visible and tangible. The most important aspect then is to ensure the visual manifestation of the brand is true to the organisation’s core principle.
Ice House Design help develop and create the corporate brand. We also design marketing and corporate communications. From prospectuses, building beautiful websites and the creation of powerful campaigns. All of which articulating the ethos and virtues of the school or university creatively, clearly, consistently and coherently across all print and digital communications.