Ice House Design – Bath
building brands for success

There’s always a lot of talk about brand and branding but very few people actually know what it is and how to do it. One of the most accurate descriptions of brand is something Jeff Bezos is attributed to have said ‘Your brand is what other people say about you when you’re not in the room’.

Brand and branding has moved on from hot irons to mark livestock. Brand is about what your organisation stands for, its personality and reputation.
Brand design agencies can help crystalise this expression or promise, create visual identities that espouse core virtues and develop strategies to use beyond the marketing department helping make businesses and organisations more meaningful and engaging.

It may appear great brands emerge fully formed into the world, however the strongest brands come from intended development of the brand strategy. Brands should be allowed the scope to grow and develop shaped by commercial landscape.

Well constructed brands accumulate huge value to a business. Good communications with brand thinking at their core help clients and customers to understand what is important to an organisation, identify with it and be loyal.

They help a customer see your business, like it, and return to it.
Good brand design creates differentiation makes plain its character, elevating its status and enabling it to seize the marketing high ground.

What’s more, a clearly defined brand purpose makes a brand more accessible and understandable to staff and stakeholders enabling behaviours which promote businesses and organisations. Great design and branding helps attract and retain talent, fosters loyalty and makes attracting investment easier.

Ice House Design have had studios in Bath since 1994. Our first design studio was on Walcot Street, Bath and was part of the old Icehouse. From the outset many of our clients were either based in Bath, Bristol or London. To this day we still have some of those original clients. After a few years Ice House Design outgrew the space and moved 400 metres away to the Feilden Clegg award winning building Canton Studios on London Road, Bath. In this design office for 15 years, we enquired about buying the building, this was not to be. A hundred metres down the road, we found an even better space. London Road.

2 Walcot Buildings has been our design studio and office and our home since 2013. Many of our clients are still based in Bath though many are national and international.

Bath has a good reputation as a creative hub. Creative talent attracted to a strong cultural and creative centre with an excellent design school. Talented creatives opting to live and work in and around Bath and Bristol at some of the best design, brand, animation and creative agencies around.

Ice House Design are small agency with a big offer. We offer a full design service starting from the premise of brand. In print, online and in three dimensions out-and-about. Brand strategy, corporate and marketing communications, advertising and campaigns. Click here to see a full list of the creative and design services we offer.

Ice House Design has been in business for over 25 years and in that time established fantastic connections to a huge variety of amazing creative people. Signwriters and programmers, writers, photographers and animators, illustrators, printers and 3D model makers to name just a few. We can’t do everything in-house but we will orchestrate the process pulling in the best creative talent when we need it for our clients.