Bath based – globally admired. Photographer’s new website

Routed in Bath, Nick Smith is an internationally recognised and esteemed photographer. His work has informed and shaped thousands of pieces of communication over the years. Capturing moments, creating

Posted by Jack Owen

Chippenham – a new brand programme

A brand programme for Chippenham – but not a complete corporate turnaround. It's very important for the success of any brand project for the Chief Exec. to have a clear idea about w

Posted by Jack Owen

Advertising; making a meaningful connection

Advertising that makes human contact, builds relationships between audience and product. Creative copywriting can play a big part in this process. These days we rarely see ads with several paragraphs

Posted by Jack Owen

The value of brand consistency

Adherence to brand guidelines enables the execution of the visual language to be applied consistently. But, what are the advantages to rigorous brand consistency? Brand recognition. Outward bran

Posted by Jack Owen

Brand guidelines

Every visual identity development project should have a set of accompanying brand guidelines but are they really very useful? They may make the designers flush with pride but are they just digital dus

Posted by Jack Owen

The brand identity process

Good branding is only possible if it's true. If the organisation live it, practise and it's part of their core. Projecting something different from the reality doesn't work.  It's incumbent on a bran

Posted by Jack Owen