Chippenham – a new brand programme

A brand programme for Chippenham – but not a complete corporate turnaround. It's very important for the success of any brand project for the Chief Exec. to have a clear idea about w

Posted by Jack Owen

Advertising; making a meaningful connection

Advertising that makes human contact, builds relationships between audience and product. Creative copywriting can play a big part in this process. These days we rarely see ads with several paragraphs

Posted by Jack Owen

The value of brand consistency

Adherence to brand guidelines enables the execution of the visual language to be applied consistently. But, what are the advantages to rigorous brand consistency? Brand recognition. Outward bran

Posted by Jack Owen

Brand guidelines

Every visual identity development project should have a set of accompanying brand guidelines but are they really very useful? They may make the designers flush with pride but are they just digital dus

Posted by Jack Owen

The brand identity process

Good branding is only possible if it's true. If the organisation live it, practise and it's part of their core. Projecting something different from the reality doesn't work.  It's incumbent on a bran

Posted by Jack Owen

Incorporating movies in print

Best school prospectus. Our work with All Hallows Prep School has been awarded winner of  the 'Best School Prospectus' by the GoldStars. This was 'for their creative and uniq

Posted by Iain Mortimer