Maximising the effectiveness of your print buying | Ice House Design

How to maximise the effectiveness of your print buying. Some marketing campaigns prioritise digital communications to best target their audience and get wider exposure. Brand campaigns using print me

Posted by Jack Owen

How to generate the perfect name for your brand | Ice House Design

Generating the perfect name for your brand is a rewarding task.  Creating names for new organisations are relatively common assignments. However, name changes for exis

Posted by Jack Owen

Naming of a brand | Ice House Design

The naming of your brand should never be underestimated. It is one of the main metrics by which your organisation will be discussed, judged, recommended, and remembered

Posted by Jack Owen

When is rebranding the right thing to do? | Ice House Design

Sometimes, a brand just needs a kick-start to get it to truly flourish. It may have a solid foundation, and a viable product or service to sell, it just isn’t achievi

Posted by Jack Owen

Why does design matter for social media campaigns? | Ice House Design

Social media campaigns have to work in a very specific way, as a result of operating through the medium they do: they have to be visually striking, attention grabbing

Posted by Jack Owen

Are print ads still effective for businesses? | Ice House Design

You might be excused for thinking that print ads and print media is all but dead in the current age, however that may be a belief worth reconsidering. Print ads are not

Posted by Jack Owen