Upholding brand standards when working from home

Naturally, upholding brand standards when working from home is more difficult. Working away from colleagues provides employees less contact with the brand and its assets. Opportunities to build and re

Posted by Jack Owen

Why your logo is an integral part of brand perception I Ice House Design

Your logo is an integral part of brand perception. Despite widespread literacy, people are still moved by two dimensional forms. Whether a painting, photograph or a brand logo, forms and symbols can

Posted by Jack Owen

Building a brand from scratch – Where do you start? | Ice House Design

Building a brand from scratch - Where do you start? Building a brand can seem incredibly daunting. It’s a complicated process, with multiple steps and considerations. To complicate things further,

Posted by Jack Owen

How to ensure your pack design is not overlooked | Ice House Design

How to ensure your pack design is not overlooked. While it might seem a trivial, purely functional afterthought for some, packaging design is in fact a very important manifestation of bra

Posted by Jack Owen

The importance of the internal launch after brand change

Brand change: internal and external The importance of the internal launch after brand change should not be underestimated. When brand development programmes are undertaken or work done on a new vis

Posted by Jack Owen

Making brands sustainable – Ice House Design

Making brands sustainable. As with a new building, all nature wants to do is make it collapse. It may be beautifully designed and engineered, built from excellent materials and made with care and a

Posted by Jack Owen