What are brand guidelines?

Brand guidelines are what help create consistency throughout your business –from the exclusion zone around the logo marque in print media, to how emails are signed of

Posted by Jack Owen

What influences brand perception (and what can you do to help)?

What influences brand perception (and what can you do to help)? When running a business, it’s easy to get caught up in the day

Posted by Jack Owen

Should display advertising be an important aspect of your brand and marketing efforts? | Ice House Design

Should display advertising be an important aspect of your brand and marketing efforts? In days of old, the only way to achieve

Posted by Jack Owen

Upholding brand standards when working from home

Naturally, upholding brand standards when working from home is more difficult. Working away from colleagues provides employees less contact with the brand and its assets. Opportunities to build and re

Posted by Jack Owen

Why your logo is an integral part of brand perception

Your logo is an integral part of brand perception. Despite widespread literacy, people are still moved by two dimensional forms. Whether a painting, photograph or a brand logo, forms and symbols can

Posted by Jack Owen

Building a brand from scratch – Where do you start?

Building a brand from scratch - Where do you start? Building a brand can seem incredibly daunting. It’s a complicated process, with multiple steps and considerations. To complicate things further,

Posted by Jack Owen