How to ensure your pack design is not overlooked

How to ensure your pack design is not overlooked. While it might seem a trivial, purely functional afterthought for some, packaging design is in fact a very important manifestation of bra

Posted by Jack Owen

The importance of the internal launch after brand change

Brand change: internal and external The importance of the internal launch after brand change should not be underestimated. When brand development programmes are undertaken or work done on a new vis

Posted by Jack Owen

Making brands sustainable – Ice House Design

Making brands sustainable. As with a new building, all nature wants to do is make it collapse. It may be beautifully designed and engineered, built from excellent materials and made with care and a

Posted by Jack Owen

Brand architecture and sub-brands

Brand architecture and sub-brands Every organisation, to a certain extent, has some sort or brand architecture or sub-brands. Sometimes it’s well planned and ordered, at others the company has gr

Posted by Jack Owen

Important things to remember when rebranding

The important things to think about when rebranding. There are many reasons why organisations rebrand. When a business becomes stale, tarnished or dulled, sometimes the best way out of it is to go

Posted by Jack Owen

Why website speed is crucial In 2021

Why website speed is crucial in 2021. In general, people appreciate a service as exemplary when it is both high in quality and speed. The convergence of these two qualities is important: just speed,

Posted by Jack Owen