Design office in Bath

A recently shot image of our design office in Bath

Posted by Jack Owen

The word ‘brand’ as a verb…

I hate the word branding… It smacks of unthinking Mac operators whacking logos on things that would probably be better without. Actually, it's brand used as a verb that I have problems with – 'bra

Posted by Jack Owen

Brand success

A new metric for brand success… Though brands are simpler than people, there are many common aspects to brand and human 'image' characteristics. A helpful way to look at brand is to consider the

Posted by Jack Owen

Brand identity for a good cause

Creating brand identity for good causes is at the heart of Ice House Design . We set up over 2 decades ago with a handful of clients within the charitable and environmental sector. But, Ice House Desi

Posted by Jack Owen

Talk about ‘brands’…

How should we talk about 'brands'?  My 11 year old daughter recently talking about the things she needed for school, used the expression 'pencil case brands'. It's become ubiquitous to hear compan

Posted by Jack Owen

Brand authenticity

I recently bought a small, second hand car to give my sons driving lessons. It is a Peugeot 107. Full of French flair, joie de vivre and gallic charm. The smell of Gauloise blondes and images of Frenc

Posted by Jack Owen