Good brand design isn’t magic.

Good brand design isn't magic, it's about careful planning, a considered brief and an appropriate design agency or in-house talent.  We are hosting a one day course

Posted by Jack Owen

Why do brand names matter? | Ice House Design

Why do brand name matter? Brand names matter because it stands at the very centre of your business. Anyone who’s tried to generate a new brand name will know that is

Posted by Jack Owen

What is a brand tapestry? | Ice House Design

So, what is a brand tapestry exactly? A brand tapestry, or brand space, is an important concept to keep in mind when building and marketing a brand. It essentially cove

Posted by Jack Owen

When is rebranding not a good idea – and when it is | Ice House Design

When is rebranding not a good idea? Sometimes, businesses have the urge to go through a rebrand programme. This happens to all b

Posted by Jack Owen