Brand purpose

Brand purpose refers to the primary reason why a brand exists beyond just making a profit. What it is there for; why it can make a difference. It goes well beyond the products or services an organisat

Posted by Jack Owen

Brand purpose and brand mission

Brand Purpose and Brand Mission: The Driving Forces of Successful Businesses In business landscape,  an organisations mission must go beyond profit and sales. Brand purpose and brand mission are t

Posted by Jack Owen

Logo Design: the small screen evolution

More and more organisations have found their home online with inevitable consequences to brand identity design and logo design. Small screen sizes, responsive design and animation effects all feed int

Posted by Jack Owen

Rebranding

Posted by Jack Owen

Brand Design, Bath

For more than 28 years Ice House Design has been involved in Brand Design in Bath. Our most recent commission is working with founder Ed Graves, founder of Rainbow Wood Records. Briefed to create a di

Posted by Jack Owen