Brand Strategy

Over the decades Ice House Design have developed their offer to include brand strategy in tandem with brand identity and brand communications and campaigns but what exactly is it? Brand strategy is

Posted by Jack Owen

Brand purpose

Brand purpose refers to the primary reason why a brand exists beyond just making a profit. What it is there for; why it can make a difference. It goes well beyond the products or services an organisat

Posted by Jack Owen

Brand Purpose and Brand Mission

Brand Purpose and Brand Mission: The Driving Forces of Successful Businesses In a business environment an organisations mission almost always must go beyond profit and sales. Brand purpose and bran

Posted by Jack Owen

Logo Design: the small screen evolution

More and more organisations have found their home online with inevitable consequences to brand identity design and logo design. Small screen sizes, responsive design and animation effects all feed int

Posted by Jack Owen

Rebranding

Posted by Jack Owen