Design for Print

The studio again has several lovely pieces of design of print going through at the moment. The floor full of off-cuts, special papers, magic tape and discarded ideas. Talking to a printer last week we

Posted by Jack Owen

Is rebranding worth it?

A question we rarely get asked (but probably should more) is, is rebranding worth it? All change involves risk and undertaking a rebrand is no exception. That said, there are usually very good reasons

Posted by Jack Owen

Logo design and brand identity in Bath

Logo design and brand identity in Bath. With a very well respected art and design college Bath is an influential and creative city when it comes to brand identify and logo design.  A multitude of des

Posted by Jack Owen

Brand, research and the creative process

Can brands arrive at a successful creative conclusion based only on thorough research? Systematic and careful research can shape and inform but should that be the main thrust? We know so

Posted by Jack Owen

Effective brand design; feeling not thinking

The most effective brand design is when its message and medium resonate so deeply with its audience, it elicits an emotional response and creates more of a transcendental connection. When a brand m

Posted by Jack Owen