Advertising – Sep, 2018

Advertising; making a meaningful connection

Advertising that makes human contact, builds relationships between audience and product. Creative copywriting can play a big part in this process. These days we rarely see ads with several paragraphs of copy.  But it can work. In the hands of a writer who knows how to whittle words, creative copywriting can bring joy and command a hearing. Designers and writers working together providing a short cut to a powerful thought or core essences by distilling down to the principle premiss. Flexing the intellectual muscle of wit, is hugely compelling and memorable. Words which articulate a latent emotion, tapping into a previously unacknowledged understanding or feeling, are powerful and resonating.

To read more about brand campaigns – digital and in print click here. 

Posted by Jack Owen