Branding – Feb, 2018

Brand architecture

Brand architecture.

Many organisations have several strands to their offer. Also, many have more than one company or sub brand in their portfolio. How this is described depends on many factors but often broadly fits into one of three systems. The brand architecture should be easily understood. It can be designed to make, sometimes complicated propositions, more coherent. And, capable of dealing with future change in the business structure. We’ve just started working with a new European client and we are currently helping determine their brand framework.

Posted by Jack Owen