Branding – Apr, 2018

The brand identity process

Good branding is only possible if it’s true. If the organisation live it, practise and it’s part of their core. Projecting something different from the reality doesn’t work.  It’s incumbent on a brand design agency to do the research and find out the essence of an organisation. Below is a link to a simple movie describing the stages in the process – research and understanding, strategy, design, execution and delivery.

Posted by Jack Owen