Tyntesfield is a Victorian Gothic Revival house and estate in Wraxall near Bristol, England. Ice House Design were commissioned to create a strong brand, sitting within the National Trust framework, capturing the essence on the place. The house is a Grade I listed building named after the Tynte baronets, who had owned estates in the area since about 1500. The mansion was visited by over 300,000 people in 2017.
In the 1830s a Georgian mansion was built on the site near Bristol, which was bought by English businessman William Gibbs, whose huge fortune came from guano (bird shit) used as fertilizer. In the 1860s Gibbs had the house significantly expanded and remodelled. Richard Gibbs died in 2001 when the Gibbs family home was put on the market. Tyntesfield was purchased by the National Trust in June 2002, after a high profile fundraising campaign to ensure it would be open to the public. The Trust opened the house to visitors for the first time just 10 weeks after the acquisition. The project was always to be seen as ‘work in progress’. Builders, historians and restorers could be seen at work by anyone visiting.
Tyntesfield is a large and complex property. Moreover, a new visitor centre and the conversion of farmyard buildings to an educational centre were underway when we were appointed. Our brief was to design a unique and distinct identity for the estate incorporating interpretation, wayfinding and creation of educational activity spaces. The creative concept was based on rise, decline and rediscovery – the changing fortunes of the estate. A hugely successful project with the visual identity guide we created now promoted nationally as a ‘must do’ for Trust properties undertaking similar projects.
What the clients says.
Ice House Design’s creativity and understanding of the brief has enabled us to look really different to any other NT site whilst ensuring we still feel part of the wider National Trust. This way of working and the results now mean that Tyntesfield is viewed as a brand exemplar and an example of how to do things right within the National Trust. Throughout our work together Ice House Design have also been extremely capable and effective at helping us get to the right outcomes, often challenging us in the process.
Anna Russell, General Manager,