Why does design matter for social media campaigns?

Social media campaigns have to work in a very specific way, as a result of operating through the medium they do: they have to be visually striking, attention grabbing a

Posted by Jack Owen

Are print ads still effective for businesses?

You might be excused for thinking that print ads and print media is all but dead in the current age, however that may be a belief worth reconsidering. Print ads are not

Posted by Jack Owen

Should display advertising be an important aspect of your brand and marketing efforts? | Ice House Design

Should display advertising be an important aspect of your brand and marketing efforts? In days of old, the only way to achieve

Posted by Jack Owen

Scamps – ideas realised

Some people are better at visualising ideas than others. Let's get that out of the way. In rare cases even, designers / art directors  virtually have to complete the pr

Posted by Jack Owen

Advertising; making a meaningful connection

Advertising that makes human contact, builds relationships between audience and product. Creative copywriting can play a big part in this process. These days we rarely see ads with several paragraphs

Posted by Jack Owen