Brand language – how to ensure a consistent brand voice for your business | Ice House Design

We all know consistency of brand application and brand language is incredibly important; it ensures clients, both new and old, know what to expect when dealing with you

Posted by Jack Owen

Visual identity principles specific to brand design | Ice House Design

Brands and branding are all pervasive and ubiquitous. The media are obsessed with brand and everybody now uses the 'brand' word, her we look at visual identity principl

Posted by Jack Owen

What is a brand audit? | Ice House Design

What is a brand audit? It can be incredibly difficult to determine the position and worth of your business from the inside; it is not a type of reflection that always

Posted by Jack Owen

What are brand guidelines?

Brand guidelines are what help create consistency throughout your business –from the exclusion zone around the logo marque in print media, to how emails are signed of

Posted by Jack Owen

What influences brand perception (and what can you do to help)? | Ice House Design

What influences brand perception (and what can you do to help)? When running a business, it’s easy to get caught up in the day

Posted by Jack Owen

Upholding brand standards when working from home

Naturally, upholding brand standards when working from home is more difficult. Working away from colleagues provides employees less contact with the brand and its assets. Opportunities to build and re

Posted by Jack Owen