How to generate the perfect name for your brand | Ice House Design

Generating the perfect name for your brand is a rewarding task.  Creating names for new organisations are relatively common assignments. However, name changes for exis

Posted by Jack Owen

Naming of a brand | Ice House Design

The naming of your brand should never be underestimated. It is one of the main metrics by which your organisation will be discussed, judged, recommended, and remembered

Posted by Jack Owen

When is rebranding the right thing to do? | Ice House Design

Sometimes, a brand just needs a kick-start to get it to truly flourish. It may have a solid foundation, and a viable product or service to sell, it just isn’t achievi

Posted by Jack Owen

Inclusive design – what you need to know

The success of a business is in part determined by the number of people who feel drawn towards its services. Inclusive design takes this into consideration. <

Posted by Jack Owen

Brand language – how to ensure a consistent brand voice for your business | Ice House Design

We all know consistency of brand application and brand language is incredibly important; it ensures clients, both new and old, know what to expect when dealing with you

Posted by Jack Owen

Visual identity principles specific to brand design | Ice House Design

Brands and branding are all pervasive and ubiquitous. The media are obsessed with brand and everybody now uses the 'brand' word, her we look at visual identity principl

Posted by Jack Owen