Best Friend Brands

Like a best friend, best friend brands are not easily made or found. They are not instantly created or stumbled upon but have developed over time. In good periods and bad. They have texture and depth,

Posted by Jack Owen

Logo design and brand identity in Bath

Logo design and brand identity in Bath. With a very well respected art and design college Bath is an influential and creative city when it comes to brand identify and logo design.  A multitude of des

Posted by Jack Owen

Brand, research and the creative process

Can brands arrive at a successful creative conclusion based only on thorough research? Systematic and careful research can shape and inform but should that be the main thrust? We know so

Posted by Jack Owen

Effective brand design; feeling not thinking

The most effective brand design is when its message and medium resonate so deeply with its audience, it elicits an emotional response and creates more of a transcendental connection. When a brand m

Posted by Jack Owen

Brand Equity and Brand Value

Brand equity and brand value are integral components that contribute significantly to a company's success and longevity. These terms are often used interchangeably, but they encompass distinct aspects

Posted by Jack Owen