Effective brand design; feeling not thinking

The most effective brand design is when its message and medium resonate so deeply with its audience, it elicits an emotional response and creates more of a transcendental connection. When a brand m

Posted by Jack Owen

Brand Equity and Brand Value

Brand equity and brand value are integral components that contribute significantly to a company's success and longevity. These terms are often used interchangeably, but they encompass distinct aspects

Posted by Jack Owen

What is brand discovery?

With every brand development project it is necessary for designers and creatives to truly understand what resides at the core of an organisation – almost always through some sort of a 'brand discove

Posted by Jack Owen

Developing a Strategic Brand Plan for 2024

Developing a Strategic Brand Plan for 2024 allows you to shape the narrative around your most organisations most precious asset; your brand. Planning your brand strategy for the year is a crucial u

Posted by Jack Owen

Watkins and Tasker Brand Identity Project

We’re so pleased to start the New Year working with a new Watkins and Tasker Brand Identity Project.
Watkins and Tasker are an independent Bristol and the South West ve

Posted by Jack Owen