Making brands sustainable – Ice House Design

Making brands sustainable. As with a new building, all nature wants to do is make it collapse. It may be beautifully designed and engineered, built from excellent materials and made with care and a

Posted by Jack Owen

Brand architecture and sub-brands | Ice House Design

Brand architecture and sub-brands Every organisation, to a certain extent, has some sort or brand architecture or sub-brands. Sometimes it’s well planned and ordered, at others the company has gr

Posted by Jack Owen

Important things to remember when rebranding | Ice House Design

The important things to think about when rebranding. There are many reasons why organisations rebrand. When a business becomes stale, tarnished or dulled, sometimes the best way out of it is to go

Posted by Jack Owen

What is brand identity? | Ice House Design

What is brand identity? In the current age of market saturation, there are thousands of companies which offer similar products and yet each can develop and maintain its own highly loyal customer b

Posted by Jack Owen

How to maintain brand consistency

How to maintain brand consistency What does having brand consistency actually mean? Brand consistency is the convergence of the ideals and practices put out by your company. When your marketing,

Posted by Jack Owen

Why is brand so important?

Is branding really that important? One word – absolutely. Your brand is what distinguishes you, at first glance, from all other businesses which offer a similar product or service to yours. Eve

Posted by Jack Owen