Good brand design isn’t magic

Good brand design isn't magic, it's about careful planning, a considered brief and an appropriate design agency or in-house talent.  We are hosting a one day course

Posted by Jack Owen

Why do brand names matter?

Why do brand name matter? Brand names matter because it stands at the very centre of your business. Anyone who’s tried to generate a new brand name will know that is

Posted by Jack Owen

What is a brand tapestry?

So, what is a brand tapestry exactly? A brand tapestry, or brand space, is an important concept to keep in mind when building and marketing a brand. It essentially cove

Posted by Jack Owen

When is rebranding not a good idea – and when it is

When is rebranding not a good idea? Sometimes, businesses have the urge to go through a rebrand programme. This happens to all b

Posted by Jack Owen

Ice House Design – brand identity specialists in Bath

Ice House Design are brand identity specialists based in Bath. For more than 25 years we have provided specialist brand identity

Posted by Jack Owen

Brand design in 2022 – what to be aware of?

As the year closes in, what should you be aware of in brand design in 2022. It’s important that brands keep up with being meaningful and engage with audiences. Wheth

Posted by Jack Owen