Why is brand identity so important?

If you had to pick one aspect that all highly successful businesses have in common, it would probably be an appreciation for the importance of strong brand identity. <

Posted by Jack Owen

All aspects of your business – on brand

Ensuring your brand encompasses all aspects of your business – what you need to know.  Developing your brand is a complex and ongoing process, which will determine t

Posted by Jack Owen

How to generate the perfect name for your brand

Generating the perfect name for your brand is a rewarding task.  Creating names for new organisations are relatively common assignments. However, name changes for exis

Posted by Jack Owen

Naming of a brand

The naming of your brand should never be underestimated. It is one of the main metrics by which your organisation will be discussed, judged, recommended, and remembered

Posted by Jack Owen

When is rebranding the right thing to do?

Sometimes, a brand just needs a kick-start to get it to truly flourish. It may have a solid foundation, and a viable product or service to sell, it just isn’t achievi

Posted by Jack Owen

Inclusive design – what you need to know

The success of a business is in part determined by the number of people who feel drawn towards its services. Inclusive design takes this into consideration. <

Posted by Jack Owen