Chippenham – a new brand programme

A brand programme for Chippenham – but not a complete corporate turnaround. It's very important for the success of any brand project for the Chief Exec. to have a clear idea about w

Posted by Jack Owen

The value of brand consistency

Adherence to brand guidelines enables the execution of the visual language to be applied consistently. But, what are the advantages to rigorous brand consistency? Brand recognition. Outward bran

Posted by Jack Owen

Brand guidelines

Every visual identity development project should have a set of accompanying brand guidelines but are they really very useful? They may make the designers flush with pride but are they just digital dus

Posted by Jack Owen

The brand identity process

Good branding is only possible if it's true. If the organisation live it, practise and it's part of their core. Projecting something different from the reality doesn't work.  It's incumbent on a bran

Posted by Jack Owen

Brand architecture

Brand architecture. Many organisations have several strands to their offer. Also, many have more than one company or sub brand in their portfolio. How this is described depends on

Posted by Ice House Design

Desktop vs mobile

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share comp

Posted by Ice House Design