A brand identity as free from
turbulance as the business it represents
Cross Border are specialists in inter-continental financial planning advice. Experts in tax, currency and legalities in the juristriction in which their clients reside. The brand identity design necessarily needs to glide as smoothly as their client relationships.
Clarity and trust are important brand characteristics needing to be espoused in any financial organisation. What is written and how it’s written. Accessible whilst not so casual it lacks authority. And, not so formal it’s stuffy. The visual language of the brand identity needs to speak in the same way too.
Ice House Design created a flexible and durable identity development programme pre-empting further growth of the business. A coherent and consistent brand identity built to radiate the organisations values and personality and propel the organisation forward.
‘Through meeting us and their research, Bath design agency Ice House Design understood who we were immediately. They created a brand identity programme for us which captures our personality and tone perfectly. The design process, was clear and efficient and we are delighted with the results. Now we have a memorable and powerful brand platform from which we can continue to build our brand.’
Philip Teague – Managing Director
Cross Border Fiancial Planning