Often when clients come to us for brand work it is because they want to re-focus, re-invigorate and create more corporate cohesion or, it is because something has changed within their company. Sometimes owners come to us when they are at start-up stage. And, just occasionally when they are a little further down the track than that and realise what their company is projecting to the world is not right and need help to make it good.
Before a brand programme is started, its important the CEO or owner has a clear idea about what they want to achieve in the longer term. Again, there can be many possibilities for a change. Is it to articulate a clearer set of values of the organisation or business externally? Perhaps just make the company better known. Or, preparing for acquisition, merger or stimulate the share price.
Sometimes we’ll get involved right at the beginning. We’ll help with name generation, positioning, brand architecture and strategy as well as helping with visual identity. At other times we work with what there is, keep what’s good and build from there.
Once the building blocks of the brand and strategy are in place, the visual identity and brand manual created, we set about creating the communications. From websites, email signatures, presentations, brochures and office interiors, we can help create the broadest possible brand identity package. However, in most situations it is usually a handful of items that are needed in the first instance. We’ll design further items when they are needed for the longterm.