Brand – Dec, 2021

Ice House Design – brand identity specialists in Bath

Ice House Design are brand identity specialists based in Bath. For more than 25 years we have provided specialist brand identity support to all kinds of businesses to help build their brand. From global mega-brands to courageous startups we re-fresh, re-kindle, re-awaken or build from scratch compelling and powerful brands that are built to last. 

Brand identity design process

We are brand identity specialists. We develop powerful brand strategies for organisations and create strong visual identities to help them articulate what they do, how they do it and what they stand for. Our approach is a straight forward one built on a simple process. 

Brand platform

Firstly, we build a brand platform. With you we work to determine why you need us. There are many reasons why organisations need the help of brand specialists. It may be because of a complete corporate turnaround? It may be to re-inspire, re-invigorate and create more togetherness internally? Or, it may be to project a clearer set of values about the organisation externally? Does the organisation need to recruit or be prepared for sale. Does the company need to have better brand recognition, engage better with customers. Or maybe the corporate landscape has shifted and the current brand is no longer appropriate. Either way, it is very important that the founder, chief exec or chairman has a clear idea of what they want to achieve in the long-term. We build the brand platform to establish where you are and ultimately what you want your brand to achieve.

Brand essence and core idea

The second stage is to determine the brand essence, we gather all the good stuff that makes your organisations what it is. Thorough graphics and words we distill into the very essence of the organisation. Simplified as much as possible  to make maximum understanding with the minimum of means.

Making meaningful brands

Building a brand is not solely about traditional marketing communications. Brands are about the perception of your company in the widest of areas. From the greeting at reception to the finish on the brochures. It should impact on R&D and HR, finance and, yes of course, marketing too. 

Good brands have good brand identities. They will have excellent brand recognition, a promise that engages the right people and give a thrill wherever they are seen. 

If you’re keen to speak to us about how to take brand identity to a better place  we can help. Get in touch with our team at Ice House Design today.

Posted by Jack Owen