Naming of a brand | Ice House Design

The naming of your brand should never be underestimated. It is one of the main metrics by which your organisation will be discussed, judged, recommended, and remembered...

When is rebranding the right thing to do? | Ice House Design

Sometimes, a brand just needs a kick-start to get it to truly flourish. It may have a solid foundation, and a viable product or service to sell, it just isn’t achievi...

Why does design matter for social media campaigns? | Ice House Design

Social media campaigns have to work in a very specific way, as a result of operating through the medium they do: they have to be visually striking, attention grabbing ...

Are print ads still effective for businesses? | Ice House Design

You might be excused for thinking that print ads and print media is all but dead in the current age, however that may be a belief worth reconsidering. Print ads are not...

Inclusive design – what you need to know

The success of a business is in part determined by the number of people who feel drawn towards its services. Inclusive design takes this into consideration. <...

Brand language – how to ensure a consistent brand voice for your business | Ice House Design

We all know consistency of brand application and brand language is incredibly important; it ensures clients, both new and old, know what to expect when dealing with you...