Coherent branded communications across all channels

Coherent and consistent application of the brand identity signifies a considered and professional inward foundation. Branded communications and collateral, apart from sharing important messages and in...

Posted by Ice House Design

Bath based – globally admired. Photographer’s new website

Routed in Bath, Nick Smith is an internationally recognised and esteemed photographer. His work has informed and shaped thousands of pieces of communication over the years. Capturing moments, creating...

Posted by Ice House Design

Chippenham – a new brand programme

A brand programme for Chippenham – but not a complete corporate turnaround. It's very important for the success of any brand project for the Chief Exec. to have a clear idea about w...

Posted by Ice House Design

Advertising; making a meaningful connection

Advertising that makes human contact, builds relationships between audience and product. Creative copywriting can play a big part in this process. These days we rarely see ads with several paragraphs ...

Posted by Ice House Design

The value of brand consistency

Adherence to brand guidelines enables the execution of the visual language to be applied consistently. But, what are the advantages to rigorous brand consistency? Brand recognition. Outward bran...

Posted by Ice House Design

Brand guidelines

Every visual identity development project should have a set of accompanying brand guidelines but are they really very useful? They may make the designers flush with pride but are they just digital dus...

Posted by Ice House Design