Design for Print

The studio again has several lovely pieces of design of print going through at the moment. The floor full of off-cuts, special papers, magic tape and discarded ideas. Talking to a printer last week we discussed the future of design for print. There are so many reasons to be pessimistic about its viability – but …

Is rebranding worth it?

A question we rarely get asked (but probably should more) is, is rebranding worth it? All change involves risk and undertaking a rebrand is no exception. That said, there are usually very good reasons to consider a rebranding exercise. This could be to help with a shift in the positioning of the organisation, to make …

Logo design and brand identity in Bath

Logo design and brand identity in Bath. With a very well respected art and design college Bath is an influential and creative city when it comes to brand identify and logo design.  A multitude of design agencies and marketing firms provide organisations with an excellent choice of design resource. It’s likely many creatives are attracted …

Brand, research and the creative process

Can brands arrive at a successful creative conclusion based only on thorough research? Systematic and careful research can shape and inform but should that be the main thrust? We know sound research is very good and enlightening about what people already think and feel in the current situation, but can it provide enough to deliver …

Brand and Empowering Your People

Interesting event created by Juice Recruitment Ltd and Interaction Ltd | B Corp™ last week in Bath – ’empowering your people’. Hosted by BBC news reader Kylie Pentelow with panel: Emma Summers, Dieter Wood, Tarquin McDonald, Neil Carberry and Richard Roberts. From a brand perspective, the most interesting aspect was a debate around working from …

Effective brand design; feeling not thinking

The most effective brand design is when its message and medium resonate so deeply with its audience, it elicits an emotional response and creates more of a transcendental connection. When a brand makes its audience feel something – whether it’s joy, nostalgia, excitement or trust – it leaves a lasting impression building loyalty, warmth and …