Regenerating brands

The world changes constantly, for brands to remain relevant, sharp and meaningful sometimes they need to regenerate themselves. Regenerating brands is a much more regular activity than inventing them in the first place. Every existing brand has attitudes, values, a reputation and a swirling culture around it. Often this has been built up over many …

Creative courage

So, what ultimately makes the best work in brand design? Creative courage. In our opinion the best and most creative brand work comes from within the creativity and originality of ideas in the head of the designer / creatives. Large amounts of research and opinion gathering can be useful in telling you where you are …

Brand Design in Bath

We’re delighted to be starting work with Juice Recruitment in Bath on their brand refresh. Juice are a hugely well respected and established agency in the South West and we’re thoroughly enjoying working with their energetic and super professional senior leadership team. Juice set up in Bath 24 years ago and have always maintained a …

How to select the right brand design agency for you?

Selecting the right brand and design agency for your organisation can appear like a lottery. Should you make your decision based on people or price; portfolio or promises? Is the chemistry right, does the agency have the right kind of experience, has the agency done anything similar before, how much do they charge, how secure are …

What is brand recognition?

What is brand recognition? One of the key priorities when considering brand design is how recognisable the brand identity will be. An effective approach to brand recognition helps to facilitate ongoing and productive relationships with customers and clients and should be an informing factor in your brand development strategy. In this article, we look at some …

Typography and your brand – why is it important?

Typography and your brand – why is it important? Your brand identity is made up of hundreds of small constituent parts, and one that is often overlooked by younger businesses is typography.  Having your content displayed in a unique and compelling manner may not seem like something to prioritise, however, your approach to typography is something …