Building a brand identity to be proud of…

Building a brand identity to be proud of, must be driven by the essential truths of the organisation, person or entity (referred to from now on as organisation). Who they are. What the outlook is. And, what is important to it. There is never any value in trying to be something the company is not, …

What is brand discovery?

With every brand development project it is necessary for designers and creatives to truly understand what resides at the core of an organisation – almost always through some sort of a ‘brand discovery’ exercise. This involves researching and uncovering essential / universal truths about the organisation and its brand through desk research, conversations and workshops. …

Branding Agency – Ice House Design

Branding Agency – Ice House Design. Firstly, what is a branding agency? A branding agency is a company or professional service provider that specialises in creating, developing, and managing brands for businesses and organisations. The primary goal of a branding agency is to help clients establish a strong and distinctive brand identity that resonates with …

Clair Strong Interior Design joins the Bath design office

A few changes at the Bath design office from this month. We are delighted to have Clair Strong Interior Design join us in our building. Clair and her team have taken the street level of the design office, moving in later this month. The Ice House Design office will now be on the ground/garden level …

Developing a Strategic Brand Plan for 2024

Developing a Strategic Brand Plan for 2024 allows you to shape the narrative around your most organisations most precious asset; your brand. Planning your brand strategy for the year is a crucial undertaking that requires careful consideration and a forward-thinking approach. A well-thought-out brand plan not only aligns your business objectives but can also ensure …

Watkins and Tasker Brand Identity Project

We’re so pleased to start the New Year working with a new Watkins and Tasker Brand Identity Project. Watkins and Tasker are an independent Bristol and the South West veterinary practice with roots going back to 1979. A real delight to be working with a smart management team – clear, strategic thinking, precise in objectives …