All aspects of your business – on brand | Ice House Design

Ensuring your brand encompasses all aspects of your business – what you need to know.  Developing your brand is a complex and ongoing process, which will determine to a large extent the success of your business.  One of the most important parts of brand development is ensuring that it remains relevant to your business; it’s …

Why brochure design matters | Ice House Design

Why brochure design matters. When designed correctly, brochures can be an excellent marketing tool to add to your marketing communications arsenal. They offer a type of personal interactivity akin to that facilitated by digital media, while maintaining the physical presence of traditional print media.  However, as brochures are often displayed in close proximity to brochures from …

Brand consistency across social media platforms | Ice House Design

How to keep brand consistency across social media platforms Brand consistency across social media platforms (and adhering to guidelines) lies at the heart of any effective brand development plan, and the approach to social media should be no different.  As social media continues to prove one of the most popular and effective methods of marketing, learning …

Maximising the effectiveness of your print buying | Ice House Design

How to maximise the effectiveness of your print buying. Some marketing campaigns prioritise digital communications to best target their audience and get wider exposure. Brand campaigns using print media can to some be a little confusing, with different considerations and barriers to success. Print-based marketing can be more expensive than its digital counterpart due to two …

How to generate the perfect name for your brand | Ice House Design

Generating the perfect name for your brand is a rewarding task.  Creating names for new organisations are relatively common assignments. However, name changes for existing entities is relatively rare and often marks dramatic shifts in the organisation both in reality and self image. Some organisations change their name because times have moved on and their …

Naming of a brand | Ice House Design

The naming of your brand should never be underestimated. It is one of the main metrics by which your organisation will be discussed, judged, recommended, and remembered by everyone.  How important is the naming of a brand? Well, the name of your brand will become synonymous with all that your company stands for, the sound …