New 2024 campaign for Prior Park College and The Paragon School

We’re delighted to be working on a new 2024 campaign for Prior Park College and The Paragon School on their new campaign for 2024. Prior Park College and The Paragon School provide an educational offer that is both compelling and unique to Bath and the South West region. Its leadership, outlook, history and infrastructure make the schools’ offer …

Brand purpose

Brand purpose refers to the primary reason why a brand exists beyond just making a profit. What it is there for; why it can make a difference. It goes well beyond the products or services an organisation or  brand offers and articulates the broader impact or contribution the brand aims to make in the world. …

Brand purpose and brand mission

Brand Purpose and Brand Mission: The Driving Forces of Successful Businesses In business landscape,  an organisations mission must go beyond profit and sales. Brand purpose and brand mission are two integral components that not only define a company’s identity but also serve as guiding forces for its actions and decisions. In this essay, we will …

Logo Design: the small screen evolution

More and more organisations have found their home online with inevitable consequences to brand identity design and logo design. Small screen sizes, responsive design and animation effects all feed into the pressure exerted on logos and their design. The fairly rapid advancement of digital technology has seen a the transformation over the last decade. The …

Rebranding

Excellent piece on #rebranding on #bbc #radio4 yesterday. The bottom Line with #EvanDavis and his guests; #LeeRolston, (chief growth officer at Jones Knowles Ritchie), #CarolineWiertz (professor of marketing at Bayes Business School – City, University of London), Amanda Mackenzie (former chief marketing and communications officer at Aviva) and Keith Wells (founder and director of Brandwell). The panel discuss the complexity of changing a company or …

Brand Design, Bath

For more than 28 years Ice House Design has been involved in Brand Design in Bath. Our most recent commission is working with founder Ed Graves, founder of Rainbow Wood Records. Briefed to create a distinctive visual identity for the studios – and all that goes with record making and distribution process – there will …