Talk about ‘brands’…

How should we talk about ‘brands’?  My 11 year old daughter recently talking about the things she needed for school, used the expression ‘pencil case brands’. It’s become ubiquitous to hear companies, firms or organisations being described as brands. Fashion brands, perfume brands and of course pencil case brands. And, it’s understandable how this has …

Brand authenticity

I recently bought a small, second hand car to give my sons driving lessons. It is a Peugeot 107. Full of French flair, joie de vivre and gallic charm. The smell of Gauloise blondes and images of French boulevards and rolling Provençal hills. A Peugeot – with brand authenticity at its core. But wait… it …

Brand Design in Bath and Bristol

The South West has for many decades been a strong centre for design. Brand design in Bath and Bristol in particular, contribute significantly to this understanding. Historically, there have also been many powerful creative companies such as Rotork and Moulton Bicycles and Burn Happold. Every creative company inherantly comes from a unique place but there …

Brand launch

How should an organisation launch a new or revamped brand? Brand launches should reflect the character and personality of the brand.  They are often informed by the client and their desire and appetite for a more ritualised and expansive introduction. Two revamped brand identities we have been working on for several months will be launched …

Brand mergers

An important reason for undertaking a brand programme are brand mergers. It may be two or more entirely separate organisations coming together or it may be bodies within the same structure. Either way, the principles are the same and the thinking comes from  a similar place. Firstly, preserving the good stuff. What are the best …

Design with purpose

Challenge everything. Question why. Design with purpose. So much of what we think is deeply entrenched and typically goes unquestioned. The same is true so often when it comes to brand design. We must challenge ourselves and those around us to articulate why we think in particular ways. Where has it come from? Where’s the …