Can schools do without printed marketing communications

Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certainly, they wanted to take advantage of print and mailing cost savings, storage and associated administration but mostly they wanted to embrace a new …

Marketing communications for schools

Schools, both independent and state, are having to think more creatively about their branding and marketing communications. Senior leadership are of course conscious of new admissions and retaining pupils. These will alway be important objectives. Increasingly we have been involved in designing pieces for schools not falling inline with more traditional promotional comms. Including  prospectuses. A fresh design approach. …

Desktop vs mobile

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share compared to mobile and tablet (57% / 37% / 6%) (statcounter) and a significant proportion of audiences are business users. But is that the whole story? 57% of users say they won’t …

Trend and fashion in visual identity?

No organisation wants to appear out of touch and oblivious to worldly change. And, no organisation should. But must they chase the most current modes and trends in colour, typography, pattern and messaging for example? Certainly not. Some organisations have existed for hundreds of years and survived precisely because they have maintained their standards, values …