Chippenham – a new brand programme

A brand programme for Chippenham – but not a complete corporate turnaround. It’s very important for the success of any brand project for the Chief Exec. to have a clear idea about what the desired result will be. Is it to improve recruitment, make more clear the organisations proposition, push up the share price or …

Scamps – ideas realised

Some people are better at visualising ideas than others. Let’s get that out of the way. In rare cases even, designers / art directors  virtually have to complete the project before some are able appreciate a concept. In most cases creatives provide something called scamps as part of the visualisation process. A scamp is a …

Advertising; making a meaningful connection

Advertising that makes human contact, builds relationships between audience and product. Creative copywriting can play a big part in this process. These days we rarely see ads with several paragraphs of copy.  But it can work. In the hands of a writer who knows how to whittle words, creative copywriting can bring joy and command …

The value of brand consistency

Adherence to brand guidelines enables the execution of the visual language to be applied consistently. But, what are the advantages to rigorous brand consistency? Brand recognition. Outward brand consistency should be the manifestation of inner accord. That is, a congruity of purpose emanating from the brand’s core idea. Greater brand consistency in the application of …

Brand guidelines

Every visual identity development project should have a set of accompanying brand guidelines but are they really very useful? They may make the designers flush with pride but are they just digital dust collectors? With every visual identity project we undertake we create a set of brand guidelines. We expect them to be used by …

The brand identity process

Good branding is only possible if it’s true. If the organisation live it, practise and it’s part of their core. Projecting something different from the reality doesn’t work.  It’s incumbent on a brand design agency to do the research and find out the essence of an organisation. Below is a link to a simple movie …