When to re-brand?

When to re-brand? Change for the sake of it is a waste of business resource. A waste of time and worse, an unwelcome distraction to organisations’ audience. And, ‘for the sake of it’, I really mean vanity and ego in place of strategy. Deciding the right time to re-brand is usually fairly obvious and necessary …

Reasons for a school re-brand

As with all sorts of organisations, there may be many reasons why a school would re-brand. It may be to do with a complete structural change such as a merger of schools or federation. It may be to re-enegise, re-inspire and create more internal cohesion. Or, it may be more because of external perceptions, for …

Number One Bruton

Fantastic to see Number One Bruton included in The Times Eighty Top British Hotels. Number One Bruton is an elegant Georgian townhouse, medieval forge and row of cottages converted in to a twelve-bedroom hotel set around a pretty private courtyard. Within there’s a love and devotion to Somerset’s craft heritage, artistry and culture. The hotel also …

Good school photography when there’s no professional snapper around

How to get good school photography, capturing special moments, when there’s no professional snapper around? There really is no substitute for great, professional photography when it’s required for corporate and marketing communications.  But, great photographers can’t alway be there. Ice House Design have produced scores of yearbooks, almanacs and journals for schools. Publications that capture …

Using illustration in design

Using illustration in design can be very powerful. We created a set of seasonal menus for the Garden Café at the Newt in Somerset using illustration as a significant aspect of the design. These were loose, pencil and ink sketches drawn roughly over the typographic arrangement. The menu alludes to a gardener’s sketch book with …

School yearbook – building a brand

Recently landed KES, Bath school yearbook – building a brand. Another year, another really lovely edition of the King Edward’s School, Bath pre-prep and prep yearbook. Primarily the design of this print and digital piece uses images taken by the teachers throughout the year. Stories are embellished with illustrations drawn over the top. Sometimes funny, …