Brand architecture and sub-brands | Ice House Design

Brand architecture and sub-brands Every organisation, to a certain extent, has some sort or brand architecture or sub-brands. Sometimes it’s well planned and ordered, at others the company has gr...

Important things to remember when rebranding | Ice House Design

The important things to think about when rebranding. There are many reasons why organisations rebrand. When a business becomes stale, tarnished or dulled, sometimes the best way out of it is to go...

Why website speed is crucial In 2021 | Ice House Design

Why website speed is crucial in 2021. In general, people appreciate a service as exemplary when it is both high in quality and speed. The convergence of these two qualities is important: just speed,...

What is brand identity? | Ice House Design

What is brand identity? In the current age of market saturation, there are thousands of companies which offer similar products and yet each can develop and maintain its own highly loyal customer b...

How to maintain brand consistency

How to maintain brand consistency What does having brand consistency actually mean? Brand consistency is the convergence of the ideals and practices put out by your company. When your marketing, ...

Why is brand so important?

Is branding really that important? One word – absolutely. Your brand is what distinguishes you, at first glance, from all other businesses which offer a similar product or service to yours. Eve...