The brand identity process

Good branding is only possible if it's true. If the organisation live it, practise and it's part of their core. Projecting something different from the reality doesn't work.  It's incumbent on a bran...

Posted by Ice House Design

Incorporating movies in print

Best school prospectus. Our work with All Hallows Prep School has been awarded winner of  the 'Best School Prospectus' by the GoldStars. This was 'for their creative and uniq...

Posted by Ice House Design

Brand architecture

Brand architecture. Many organisations have several strands to their offer. Also, many have more than one company or sub brand in their portfolio. How this is described depends on...

Posted by Ice House Design

Can schools do without printed marketing communications

Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certa...

Posted by Ice House Design

Marketing communications for schools

Schools, both independent and state, are having to think more creatively about their branding and marketing communications. Senior leadership are of course conscious of new admissions and retaining ...

Posted by Ice House Design

Desktop vs mobile

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share comp...

Posted by Ice House Design