Inclusive design – what you need to know

The success of a business is in part determined by the number of people who feel drawn towards its services. Inclusive design takes this into consideration. <...

Brand language – how to ensure a consistent brand voice for your business | Ice House Design

We all know consistency of brand application and brand language is incredibly important; it ensures clients, both new and old, know what to expect when dealing with you...

Visual identity principles specific to brand design | Ice House Design

Brands and branding are all pervasive and ubiquitous. The media are obsessed with brand and everybody now uses the 'brand' word, her we look at visual identity principl...

5 crucial tips for successful event branding

Events represent an incredible opportunity for brand exposure, but they’re also moments when your brand will be exposed to potentially unprecedented levels of scrutin...

What is a brand audit? | Ice House Design

What is a brand audit? It can be incredibly difficult to determine the position and worth of your business from the inside; it is not a type of reflection that always ...

What are brand guidelines?

Brand guidelines are what help create consistency throughout your business –from the exclusion zone around the logo marque in print media, to how emails are signed of...