Good brand design isn’t magic

Good brand design isn’t magic, it’s about careful planning, a considered brief and an appropriate design agency or in-house talent.  We are hosting a one day course on 15 February 2022 that is a blueprint for how to create, launch and manage a brand (or re-brand) project. From the agreement to move forward, each step …

Why do brand names matter?

Why do brand name matter? Brand names matter because it stands at the very centre of your business. Anyone who’s tried to generate a new brand name will know that is is not a straight-forward process. There’s the legal side, creative element and tone – let alone availability. You can have too many ideas or …

What is a brand tapestry?

So, what is a brand tapestry exactly? A brand tapestry, or brand space, is an important concept to keep in mind when building and marketing a brand. It essentially covers any digital or physical space where your brand aims to have a presence. It is a coherent and cohesive interwoven expression of the brand and …

When is rebranding not a good idea – and when it is

When is rebranding not a good idea? Sometimes, businesses have the urge to go through a rebrand programme. This happens to all business owners at some point, no matter their size. It’s certainly something many businesses consider in the new year when they’re looking for a change.  When things get rough, it can be tempting to …

Ice House Design – brand identity specialists in Bath

Ice House Design are brand identity specialists based in Bath. For more than 25 years we have provided specialist brand identity support to all kinds of businesses to help build their brand. From global mega-brands to courageous startups we re-fresh, re-kindle, re-awaken or build from scratch compelling and powerful brands that are built to last.  …

Brand design in 2022 – what to be aware of?

As the year closes in, what should you be aware of in brand design in 2022. It’s important that brands keep up with being meaningful and engage with audiences. Whether starting a brand from scratch, or refreshing an existing business, an appreciation of audience drivers  is vital in order to pursue an effective branding strategy. …