Brand architecture

Brand architecture. Many organisations have several strands to their offer. Also, many have more than one company or sub brand in their portfolio. How this is described depends on...

Posted by Ice House Design

Can schools do without printed marketing communications

Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certa...

Posted by Ice House Design

Marketing communications for schools

Schools, both independent and state, are having to think more creatively about their branding and marketing communications. Senior leadership are of course conscious of new admissions and retaining ...

Posted by Ice House Design

Desktop vs mobile

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share comp...

Posted by Ice House Design

Trend and fashion in visual identity?

No organisation wants to appear out of touch and oblivious to worldly change. And, no organisation should. But must they chase the most current modes and trends in colour, typography, pattern and mess...

Posted by Ice House Design