Brand Identity Refresh

Brand identity refreshes are significantly more common projects than brand creation projects. These sort of projects usually coincide with some sort of strategic shift within and organisation such as a change of focus, a shift in the market or leadership change. After all,  a visual identity is the visual manifestation of the business strategy. As …

Brand Management

So, what is Brand Management? In every way equal to a financial management or IT management, brand management should be treated as a vital resource that affects every aspect of the organisation. It must be properly managed, funded, and accorded the status of other equally important corporate resources. Brand management refers to the process of …

Humour in advertising

‘I never read the Economist.’ Management trainee, aged 42′ In the last episode of the BBC Radio 4 series, The Bottom Line, there was a fascinating programme discussing humour in advertising entitled, ‘does advertising sell’, hosted by Evan Davies with guests Rory Sutherland, Lucy Greeves and Dom Dwight. https://www.bbc.co.uk/sounds/play/m001p246 The thrust of the piece was …

Visual Identity

A visual identity on the surface seems a pretty straightforward affair. A handful of colours, a typeface or two, a short and pithy strapline or slogan finished off with a logotype or marque of some description sometimes with metaphorical associations though regularly a word marque. The perception is all these elements are then applied more …

Name Changes for Brands

Name changes for brands can occur for a variety of reasons, and they have significant impacts on the perception and success of the brand. Name changes are perhaps the most contentious of brand interventions. Everyone has an opinion about a name  and the emotional resonances of a name go deep. When going through a name …

Bath Digital Festival

It was great to be part of Bath Digital Festival this week. So many great speakers and events going on around the city. Well done to Techspark for getting it off the ground. Our talk about brand design in a digital landscape cover these specific ares: 1. Visual identity 2. Coherence and consistency 3. User …