Clair Strong Interior Design joins the Bath design office

A few changes at the Bath design office from this month. We are delighted to have Clair Strong Interior Design join us in our building. Clair and her team have taken the street level of the design office, moving in later this month. The Ice House Design office will now be on the ground/garden level …

Developing a Strategic Brand Plan for 2024

Developing a Strategic Brand Plan for 2024 allows you to shape the narrative around your most organisations most precious asset; your brand. Planning your brand strategy for the year is a crucial undertaking that requires careful consideration and a forward-thinking approach. A well-thought-out brand plan not only aligns your business objectives but can also ensure …

Watkins and Tasker Brand Identity Project

We’re so pleased to start the New Year working with a new Watkins and Tasker Brand Identity Project. Watkins and Tasker are an independent Bristol and the South West veterinary practice with roots going back to 1979. A real delight to be working with a smart management team – clear, strategic thinking, precise in objectives …

Brand Strategy

Over the decades Ice House Design have developed their offer to include brand strategy in tandem with brand identity and brand communications and campaigns but what exactly is it? Brand strategy is a comprehensive plan that outlines how an organisation aims to create, develop, and manage its brand to achieve specific objectives, commercial or otherwise. …

New 2024 campaign for Prior Park College and The Paragon School

We’re delighted to be working on a new 2024 campaign for Prior Park College and The Paragon School on their new campaign for 2024. Prior Park College and The Paragon School provide an educational offer that is both compelling and unique to Bath and the South West region. Its leadership, outlook, history and infrastructure make the schools’ offer …

Brand purpose

Brand purpose refers to the primary reason why a brand exists beyond just making a profit. What it is there for; why it can make a difference. It goes well beyond the products or services an organisation or  brand offers and articulates the broader impact or contribution the brand aims to make in the world. …