The value of brand consistency

Adherence to brand guidelines enables the execution of the visual language to be applied consistently. But, what are the advantages to rigorous brand consistency? Brand recognition. Outward brand consistency should be the manifestation of inner accord. That is, a congruity of purpose emanating from the brand’s core idea. Greater brand consistency in the application of …

Brand guidelines

Every visual identity development project should have a set of accompanying brand guidelines but are they really very useful? They may make the designers flush with pride but are they just digital dust collectors? With every visual identity project we undertake we create a set of brand guidelines. We expect them to be used by …

The brand identity process

Good branding is only possible if it’s true. If the organisation live it, practise and it’s part of their core. Projecting something different from the reality doesn’t work.  It’s incumbent on a brand design agency to do the research and find out the essence of an organisation. Below is a link to a simple movie …

Best School Prospectus

Best school prospectus. Our work with All Hallows Prep School has been awarded winner of  the ‘Best School Prospectus’ by the GoldStars. This was ‘for their creative and unique prospectus that engages readers through excellent visuals and multi media interactivity.’ Part of the project for us was to add some extra value. Using an app and AI, …

Brand architecture

Brand architecture. Many organisations have several strands to their offer. Also, many have more than one company or sub brand in their portfolio. How this is described depends on many factors but often broadly fits into one of three systems. The brand architecture should be easily understood. It can be designed to make, sometimes complicated …

Can schools do without printed marketing communications

Some years ago a client in the independent school sector announced to us that for them ‘print was dead’. Their prospectus and all other marketing communications hence forth would be digital. Certainly, they wanted to take advantage of print and mailing cost savings, storage and associated administration but mostly they wanted to embrace a new …