What influences brand perception (and what can you do to help)? | Ice House Design

What influences brand perception (and what can you do to help)? When running a business, it’s easy to get caught up in the day ...

Should display advertising be an important aspect of your brand and marketing efforts? | Ice House Design

Should display advertising be an important aspect of your brand and marketing efforts? In days of old, the only way to achieve...

Upholding brand standards when working from home

Naturally, upholding brand standards when working from home is more difficult. Working away from colleagues provides employees less contact with the brand and its assets. Opportunities to build and re...

Why your logo is an integral part of brand perception I Ice House Design

Your logo is an integral part of brand perception. Despite widespread literacy, people are still moved by two dimensional forms. Whether a painting, photograph or a brand logo, forms and symbols can ...

Building a brand from scratch – Where do you start? | Ice House Design

Building a brand from scratch - Where do you start? Building a brand can seem incredibly daunting. It’s a complicated process, with multiple steps and considerations. To complicate things further, ...

How to ensure your pack design is not overlooked | Ice House Design

How to ensure your pack design is not overlooked. While it might seem a trivial, purely functional afterthought for some, packaging design is in fact a very important manifestation of bra...