Why is brand identity so important?

If you had to pick one aspect that all highly successful businesses have in common, it would probably be an appreciation for the importance of strong brand identity. Without a robust brand, any business, no matter how good their product or service is, becomes to an extent obsolete, lost in the pile of other similar businesses …

Why is social media so important for businesses?

Social media started out as a way for friends to connect, It has now become one of the most powerful marketing tools of the 21st century.  With almost 60% of the global population engaging with some form of social media. Social media constitutes one of the most accessible forms of marketing outreach currently in existence. …

All aspects of your business – on brand

Ensuring your brand encompasses all aspects of your business – what you need to know.  Developing your brand is a complex and ongoing process, which will determine to a large extent the success of your business.  One of the most important parts of brand development is ensuring that it remains relevant to your business; it’s …

Why brochure design matters

Why brochure design matters. When designed correctly, brochures can be an excellent marketing tool to add to your marketing communications arsenal. They offer a type of personal interactivity akin to that facilitated by digital media, while maintaining the physical presence of traditional print media.  However, as brochures are often displayed in close proximity to brochures from …

Brand consistency across social media platforms

How to keep brand consistency across social media platforms Brand consistency across social media platforms (and adhering to guidelines) lies at the heart of any effective brand development plan, and the approach to social media should be no different.  As social media continues to prove one of the most popular and effective methods of marketing, learning …

Maximising the effectiveness of your print buying

How to maximise the effectiveness of your print buying. Some marketing campaigns prioritise digital communications to best target their audience and get wider exposure. Brand campaigns using print media can to some be a little confusing, with different considerations and barriers to success. Print-based marketing can be more expensive than its digital counterpart due to two …