Brand identity project. Interview with Lynsey Nichols

Some years ago Ice House Design worked alongside Chippenham Town Council on their brand identity. Creative Director of Ice House Design, Jack Owen recently interviewed Head of Communications, Lynsey Nichols about the outcomes and effectiveness of this work. It’s essential to recognise the importance of an effective brand visual identity and apply it consistently across …

Brand Management

Brand management is a strategic process that involves the analysis, planning, and implementation of various activities to build, maintain, and enhance the perception and value of a brand. How seriously does your organisation take brand management? It should be treated as a pillar resource and equal to IT and financial management. A corporate resource that …

Here’s to the disrupters… it’s not for us.

Organisations need to know who they are and be clear about their vision and purpose. Ice House Design are not disruptors. And we’ve not been disrupting for 28 years. If anything we’re the disruptees. But, is that a problem? Are we being complacent, unwilling to embrace the changing world? I don’t recognise that. Are we …

What is the importance of brand design in establishing a successful business?

What is the importance of brand design in establishing a successful business?Brand design plays a hugely important part in establishing and developing a successful business and for many reasons. Here we describe and outline the most salient and important aspects. Identity and differentiation: Brand design should help create a unique and recognisable presence for an …

The power of Infographics

The Power of Infographics in graphic communication Infographics have revolutionised the way information is presented and understood. With their visually appealing designs and concise yet impactful content, infographics have become an essential tool for effective graphic communication. By blending the power of visual elements with data-driven storytelling, infographics have the ability to convey complex information …

Brand identity for MAT’s – interview with CEO, Dan Morrow

Interview with Dan Morrow, Trust Leader and CEO of Dartmoor Multi Academy Trust  Last year Ice House Design embarked on a brand identity programme with Dartmoor Multi Academy Trust. A year after launch we wanted to find out from CEO (Dan Morrow) how he felt the brand identity was working, if it was meeting the …