Brand Purpose and Brand Mission

Brand Purpose and Brand Mission: The Driving Forces of Successful Businesses In a business environment an organisations mission almost always must go beyond profit and sales. Brand purpose and brand mission are two integral components that not only define a company’s identity but also serve as guiding forces for its actions and decisions. In this …

Logo Design: the small screen evolution

More and more organisations have found their home online with inevitable consequences to brand identity design and logo design. Small screen sizes, responsive design and animation effects all feed into the pressure exerted on logos and their design. The fairly rapid advancement of digital technology has seen a the transformation over the last decade. The …

Rebranding

Excellent piece on #rebranding on #bbc #radio4 yesterday. The bottom Line with #EvanDavis and his guests; #LeeRolston, (chief growth officer at Jones Knowles Ritchie), #CarolineWiertz (professor of marketing at Bayes Business School – City, University of London), Amanda Mackenzie (former chief marketing and communications officer at Aviva) and Keith Wells (founder and director of Brandwell). The panel discuss the complexity of changing a company or …

Brand Design, Bath

For more than 28 years Ice House Design has been involved in Brand Design in Bath. Our most recent commission is working with founder Ed Graves, founder of Rainbow Wood Records. Briefed to create a distinctive visual identity for the studios – and all that goes with record making and distribution process – there will …

Brand Identity Refresh

Brand identity refreshes are significantly more common projects than brand creation projects. These sort of projects usually coincide with some sort of strategic shift within and organisation such as a change of focus, a shift in the market or leadership change. After all,  a visual identity is the visual manifestation of the business strategy. As …

What is Brand Management?

So, what is Brand Management? In every way equal to a financial management or IT management, brand management should be treated as a vital resource that affects every aspect of the organisation. It must be properly managed, funded, and accorded the status of other equally important corporate resources. Brand management refers to the process of …