Why is brand so important?

Is branding really that important? One word – absolutely. Your brand is what distinguishes you, at first glance, from all other businesses which offer a similar product or service to yours. Eve...

5 reasons why your business needs a digital strategy | Ice House Design

5 reasons why your business needs a digital strategy. The marketing world has changed, dramatically. Not long ago, it was both inaccessible and expensive, dominated by big advertising agencies wh...

The importance of ‘no’

The importance of ‘no’. The design agency / client relationship, managed well is rewarding, respectful and productive. An alliance where both parties understand the values and ...

Logo Design. Visual Identity. Brand.

Logo design should be a simple, strong expression of brand intent. Great logo design at its finest creates beautiful pieces of art in their own right. Elegant articulations of an organisations persona...

When to re-brand?

When to re-brand? Change for the sake of it is a waste of business resource. A waste of time and worse, an unwelcome distraction to organisations' audience. And, ‘for the sake of it’, I really mea...

Reasons for a school re-brand

As with all sorts of organisations, there may be many reasons why a school would re-brand. It may be to do with a complete structural change such as a merger of schools or federation. It may be to ...