Brand purpose and performance

The concept behind what a brand is, what it does, what it owns and what its ambitions are, is the fundamental proposition of the brand. This should be manifest in every aspect of the brand. From products to people, environment and behaviour, should be consistent and true to this concept. Brand purpose and performance are …

Why benefits of good brand and design sometimes appear to be hidden

My son set up an Easter egg hunt; one of the larger eggs, too big for the pot was a bit more obvious! Clearly, a strong brand and good design have significant benefits for a business though sometimes appear to be hidden. However, it is not uncommon for these benefits to appear hidden or overlooked, …

Brand and design agencies and working with like minded clients

For brand and design agencies, the clients they work with can make or break their success. Chemistry is hugely important. I is important to have a shared vision and understanding of the project’s goals and objectives. This is why it’s crucial for agencies to work with like-minded clients, those who share their values, beliefs, and …

How to measure the value of a brand

Organisations we work with understand the value of a brand. We are also working with companies who are very conscious of their exit. Our focus here is to build the value of the company divorced from considering more tangible assets, such as talent, premises, balance sheet, stock etc. The objective is to build strength, resilience …

Brand design for Juice; interview with Emma Summers

Last year we worked with Juice Recruitment to develop their brand identity. It’s wonderful to have the opportunity to interview the CEO and hear from their perspective the outcomes of the project. Were the objectives and ambitions met? Does the client view the project as a success. What positive change has it made to the …

Developing a brand personality

In a commercial landscape, developing a brand identity that resonates with customers has become more important than ever. A brand identity is the unique set of characteristics that differentiate a brand from its competitors and helps it stand out in the minds of consumers. One of the most significant components of a brand identity is …