How to generate the perfect name for your brand

Generating the perfect name for your brand is a rewarding task.  Creating names for new organisations are relatively common assignments. However, name changes for existing entities is relatively rare and often marks dramatic shifts in the organisation both in reality and self image. Some organisations change their name because times have moved on and their …

Naming of a brand

The naming of your brand should never be underestimated. It is one of the main metrics by which your organisation will be discussed, judged, recommended, and remembered by everyone.  How important is the naming of a brand? Well, the name of your brand will become synonymous with all that your company stands for, the sound …

When is rebranding the right thing to do?

Sometimes, a brand just needs a kick-start to get it to truly flourish. It may have a solid foundation, and a viable product or service to sell, it just isn’t achieving the level of competitive success it should be.  In situations like these, it may be worth considering whether what you need to consider is …

Why does design matter for social media campaigns?

Social media campaigns have to work in a very specific way, as a result of operating through the medium they do: they have to be visually striking, attention grabbing and subtle, to stand out in a fast-paced world full of content which is all designed to get your attention.  Creating something which attracts enough attention …

Are print ads still effective for businesses?

You might be excused for thinking that print ads and print media is all but dead in the current age, however that may be a belief worth reconsidering. Print ads are not something to be left to the graveyards of the past, and can still offer effective and elegant marketing communications for certain businesses.  This …

Inclusive design – what you need to know

The success of a business is in part determined by the number of people who feel drawn towards its services. Inclusive design takes this into consideration. Inclusive design is the brand philosophy centred on the belief that your products or services should be accessible to the widest variety of possible clients as possible. Thereby, increasing …