Humour in advertising

‘I never read the Economist.’ Management trainee, aged 42′ In the last episode of the BBC Radio 4 series, The Bottom Line, there was a fascinating programme discussing humour in advertising entitled, ‘does advertising sell’, hosted by Evan Davies with guests Rory Sutherland, Lucy Greeves and Dom Dwight. https://www.bbc.co.uk/sounds/play/m001p246 The thrust of the piece was …

Visual Identity

A visual identity on the surface seems a pretty straightforward affair. A handful of colours, a typeface or two, a short and pithy strapline or slogan finished off with a logotype or marque of some description sometimes with metaphorical associations though regularly a word marque. The perception is all these elements are then applied more …

Name Changes for Brands

Name changes for brands can occur for a variety of reasons, and they have significant impacts on the perception and success of the brand. Name changes are perhaps the most contentious of brand interventions. Everyone has an opinion about a name  and the emotional resonances of a name go deep. When going through a name …

Bath Digital Festival

It was great to be part of Bath Digital Festival this week. So many great speakers and events going on around the city. Well done to Techspark for getting it off the ground. Our talk about brand design in a digital landscape cover these specific ares: 1. Visual identity 2. Coherence and consistency 3. User …

Brand identity project. Interview with Lynsey Nichols

Some years ago Ice House Design worked alongside Chippenham Town Council on their brand identity. Creative Director of Ice House Design, Jack Owen recently interviewed Head of Communications, Lynsey Nichols about the outcomes and effectiveness of this work. It’s essential to recognise the importance of an effective brand visual identity and apply it consistently across …

Brand Management

Brand management is a strategic process that involves the analysis, planning, and implementation of various activities to build, maintain, and enhance the perception and value of a brand. How seriously does your organisation take brand management? It should be treated as a pillar resource and equal to IT and financial management. A corporate resource that …