The importance of the internal launch after brand change

Brand change: internal and external The importance of the internal launch after brand change should not be underestimated. When brand development programmes are undertaken or work done on a new vis...

Making brands sustainable – Ice House Design

Making brands sustainable. As with a new building, all nature wants to do is make it collapse. It may be beautifully designed and engineered, built from excellent materials and made with care and a...

Brand architecture and sub-brands | Ice House Design

Brand architecture and sub-brands Every organisation, to a certain extent, has some sort or brand architecture or sub-brands. Sometimes it’s well planned and ordered, at others the company has gr...

Important things to remember when rebranding | Ice House Design

The important things to think about when rebranding. There are many reasons why organisations rebrand. When a business becomes stale, tarnished or dulled, sometimes the best way out of it is to go...

Why website speed is crucial In 2021 | Ice House Design

Why website speed is crucial in 2021. In general, people appreciate a service as exemplary when it is both high in quality and speed. The convergence of these two qualities is important: just speed,...

What is brand identity? | Ice House Design

What is brand identity? In the current age of market saturation, there are thousands of companies which offer similar products and yet each can develop and maintain its own highly loyal customer b...