Here’s to the disrupters… it’s not for us.

Organisations need to know who they are and be clear about their vision and purpose. Ice House Design are not disruptors. And we’ve not been disrupting for 28 years. If anything we’re the disruptees. But, is that a problem? Are we being complacent, unwilling to embrace the changing world? I don’t recognise that. Are we …

What is the importance of brand design in establishing a successful business?

What is the importance of brand design in establishing a successful business?Brand design plays a hugely important part in establishing and developing a successful business and for many reasons. Here we describe and outline the most salient and important aspects. Identity and differentiation: Brand design should help create a unique and recognisable presence for an …

The power of Infographics

The Power of Infographics in graphic communication Infographics have revolutionised the way information is presented and understood. With their visually appealing designs and concise yet impactful content, infographics have become an essential tool for effective graphic communication. By blending the power of visual elements with data-driven storytelling, infographics have the ability to convey complex information …

Brand identity for MAT’s – interview with CEO, Dan Morrow

Interview with Dan Morrow, Trust Leader and CEO of Dartmoor Multi Academy Trust  Last year Ice House Design embarked on a brand identity programme with Dartmoor Multi Academy Trust. A year after launch we wanted to find out from CEO (Dan Morrow) how he felt the brand identity was working, if it was meeting the …

Brand purpose and performance

The concept behind what a brand is, what it does, what it owns and what its ambitions are, is the fundamental proposition of the brand. This should be manifest in every aspect of the brand. From products to people, environment and behaviour, should be consistent and true to this concept. Brand purpose and performance are …

Why benefits of good brand and design sometimes appear to be hidden

My son set up an Easter egg hunt; one of the larger eggs, too big for the pot was a bit more obvious! Clearly, a strong brand and good design have significant benefits for a business though sometimes appear to be hidden. However, it is not uncommon for these benefits to appear hidden or overlooked, …