Brand language – how to ensure a consistent brand voice for your business | Ice House Design

We all know consistency of brand application and brand language is incredibly important; it ensures clients, both new and old, know what to expect when dealing with your company, and experience a consistently excellent service.  An important element of brand consistency lies in your approach to brand language; how you speak to people plays a …

Visual identity principles specific to brand design

Brands and branding are all pervasive and ubiquitous. The media are obsessed with brand and everybody now uses the ‘brand’ word, her we look at visual identity principles specific to brand design and branding. A brand is simply an organisation, a product or service with something to say, or a ‘personality’. Pretty simple right? So …

5 crucial tips for successful event branding

Events represent an incredible opportunity for brand exposure, but they’re also moments when your brand will be exposed to potentially unprecedented levels of scrutiny. This article gives 5 crucial tips for successful event branding to ensure you get the most benefit out of your event’s branding potential. Brand guidelines Brand guidelines are always important, in …

What is a brand audit?

What is a brand audit? It can be incredibly difficult to determine the position and worth of your business from the inside; it is not a type of reflection that always occurs naturally or spontaneously, but in order to ensure that you don’t head recklessly forward in what is potentially the wrong direction, a thorough examination, …

What are brand guidelines?

Brand guidelines are what help create consistency throughout your business –from the exclusion zone around the logo marque in print media, to how emails are signed off.  They are essential to achieving brand consistency, ensuring people know what to expect when interacting with your business.  Whether you’re about to embark on a start-up journey or …

What influences brand perception (and what can you do to help)?

What influences brand perception (and what can you do to help)? When running a business, it’s easy to get caught up in the day to day operations involved in offering that product or service. It’s easy to become isolated in terms of your viewpoint – becoming so involved in the business that you never step …