Why is brand so important?

Is branding really that important? One word – absolutely. Your brand is what distinguishes you, at first glance, from all other businesses which offer a similar product or service to yours. Even if your business operates head and shoulders above the competition, without a brand design strategy and a solid marketing approach, how will anyone know about your …

5 reasons why your business needs a digital strategy

5 reasons why your business needs a digital strategy. The marketing world has changed, dramatically. Not long ago, it was both inaccessible and expensive, dominated by big advertising agencies who controlled a monopoly over ad space on television, radio, billboards, and in newspapers. As we complete the move into the digital age, that old school of marketing is dying. …

The importance of ‘no’

The importance of ‘no’. The design agency / client relationship, managed well is rewarding, respectful and productive. An alliance where both parties understand the values and importance of the participating entities. Most clients (and agencies) instinctively get this. Others are trained to extract the best out of a creative partnerships or through experience have realised …

Logo Design. Visual Identity. Brand.

Logo design should be a simple, strong expression of brand intent. Great logo design at its finest creates beautiful pieces of art in their own right. Elegant articulations of an organisations personality, past and future. We can love them and hate them in equal measure. We live with some of the most memorable ones as …

When to re-brand?

When to re-brand? Change for the sake of it is a waste of business resource. A waste of time and worse, an unwelcome distraction to organisations’ audience. And, ‘for the sake of it’, I really mean vanity and ego in place of strategy. Deciding the right time to re-brand is usually fairly obvious and necessary …

Reasons for a school re-brand

As with all sorts of organisations, there may be many reasons why a school would re-brand. It may be to do with a complete structural change such as a merger of schools or federation. It may be to re-enegise, re-inspire and create more internal cohesion. Or, it may be more because of external perceptions, for …