Branding – Jul, 2020

New brand identity for DesAcc

New identity for Desacc. Desacc needed an identity to truly articulate who they are, what they do and the level of their professionalism. An identity development programme bringing coherence and consistency to the brand and which can be harnessed to build marketing communications from print and digital materials to events and all external outputs.
We created a system displaying a design consciousness providing tangible evidence of the continued pursuit of quality, reliability, innovation and integrity within Desacc.

Good design and effective brand application can help elevate an organisation by creating differentiation and communicating its relevance. It can create emotional resonances amongst an audience who make their choices using both subjective and pragmatic judgements. A considered and strong visual identity helps, both internal and external audiences, understand a businesses character, outlook, ethos and what’s important to them.

‘Ice House Design took the time to get to know us, our product and our existing brand work and produced a visual identity that we immediately agreed fit us as a company. The output that they produced for us fit our requirements perfectly, stylish, mature and most importantly professional. They have cemented a position as our Go To company for design.’

Hugh Lyshkow – CEO, Managing Director – ‎DesAcc

Agency: @icehousedesign
Client: @desacc (
Creative Director: Jack Owen
Design team: Iain Mortimer / Tom Ward / Frank Alexander
Project manager: Leila Caston

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See more brand identity projects we’ve created here.

Posted by Jack Owen