Branded print communications – Sep, 2020

School yearbook – building a brand

Recently landed KES, Bath school yearbook – building a brand. Another year, another really lovely edition of the King Edward’s School, Bath pre-prep and prep yearbook.

Primarily the design of this print and digital piece uses images taken by the teachers throughout the year. Stories are embellished with illustrations drawn over the top. Sometimes funny, sometimes illuminating but always relevant and engaging. Lessons and activities brought to life in a school yearbook.

You can see more of King Edward’s School, Bath adventures activities by clicking here.

All pieces of communication contribute towards building a brand. Consistent messaging, clarity of meaning and quality of execution should aim to deliver the brand promise.  In terms of communication for schools, there are few better ways to do this than creating an engaging school yearbook – building a brand.

We build brands. Unmissable, compulsive and relevant brands using our experience, understanding and creativity. Making and refreshing brands that are thoughtful, compelling and strategically astute, forged to drive business.

We seek out the most resonant ways for an organisation to articulate its edge over competitors. Differentiation is critical to success, our way is to build brands that are clear about their purpose are charismatic and are not one of the flock. We work with clients locally in Bath and Bristol, nationally and internationally from start-ups to global concerns.

Consciously working in a broad range of sectors, from aeronautical engineers to zoos, our clear methodology holds true with our success measured by the rise of our clients.

Branding

• Research / interviews

• Brand audit

• Brand strategy

• Brand architecture

• Name generation

• Identity / logo

• Brand language

• Guidelines

• Rebrands

Print

• Brochure design

• Prospectus design

• Report design

• Book & magazine design

• Stationery design

• Print buying

Digital

• Digital strategy

• Website design

• Digital advertising

• Social media

Advertising

• Campaign design

• Billboard design

• Film production

• Magazine advertising

• Banner advertising

Environment

• Brand space

• Event branding

• Wayfinding

• Interpretation

Packaging

• Component design

• Surface graphics

Photography

• Art direction

• Storyboarding

Posted by Jack Owen