Branded print communications – Sep, 2020

Using illustration in design

Using illustration in design can be very powerful.

We created a set of seasonal menus for the Garden Café at the Newt in Somerset using illustration as a significant aspect of the design. These were loose, pencil and ink sketches drawn roughly over the typographic arrangement.

The menu alludes to a gardener’s sketch book with note making and botanical drawings. The effect is raw and elegant. The concept is broadly based on an idea by  Ben Bulger, head of F&B and retail at the Newt in Someset.

The Garden Café is a wonderful place with excellent, home grown fresh produce. And the Newt is Somerset is well work a visit. Check it out.

At Ice House Design, we often use illustration in design. It has the ability of getting to the nub of an idea, sometimes in a more powerful way than photography. You can see more of our work an how we deploy illustration here.

We build brands. Unmissable, compulsive and relevant brands using our experience, understanding and creativity. Making and refreshing brands that are thoughtful, compelling and strategically astute forged to drive business.
We seek out the most resonant ways for an organisation to articulate its edge over competitors. Differentiation is critical to success, our way is to build brands that are clear about their purpose are charismatic and are not one of the flock. We work with clients locally in Bath and Bristol, nationally and internationally from start-ups to global concerns.
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Posted by Jack Owen