Keeping audiences engaged online is imperative to them staying on your website. Learning about your products and services and understanding your brand. If a website is too slow to load, users quickly become frustrated and bored. As it’s so easy to move onto another website, potentially a competitor, it is critical there are no blockages leading to clicking away from a website. Large movie and picture files are the biggest culprit when it comes to slow websites and download speeds.
High quality images, often mean a higher resolution. The heavier or larger the file and the slower it is to load. The trick is to get the balance right. The most acceptable image resolution considered against the lowest possible file size. It’s also worth remembering slow websites are not the only reason why potential clients leave websites. Quality of images and the broader
experience are factors too.
Not all users will be using superfast broadband, it they were, things would be very much simpler. Consequently, when we build websites we have to consider the most important majority of users in the middle with average download speeds whilst also keeping in mind audiences at either end of the speed spectrum.
At Ice House Design we consider the purpose of websites and how to make them effective, to the broadest possible cohort of our target audience. We balance between brand experience, content, speed and clarity. So, yes speed is very important. It is considered at every stage of the design and build but it is not speed at all cost.